L'duex is a niche line of hair ties that double as beautiful bracelets. One step style ~ pretty in the hair, chic on your wrist. 

After spending over 20 years as a Fashion Designer/Merchandiser and most recently in the Beauty Biz, founder Vickie Adamson was searching for a product women would want to "splurge" on (at an affordable price point) in this new economy.

Vickie says "I noticed women of all ages at the gym, hair salons, shopping and running errands wore a rubber band around their wrist so they could put their hair up...I thought there must be something more attractive and as women we all love jewelry...!" And L'DUEX was born!!!

Unlike the "dressed up rubber band" attempts in the mass market, L'DUEX is first, a piece of beautiful jewelry that women love to wear as "arm candy", but also L'DUEX as a "hair tie"!

Since L'DUEX's launch in November of 2012 they can already be spotted on numerous celebrities and placed in the Nominees OSCAR Swag Bags of 2013.